1. What do you see? (Describe the pictures, objects, colors, etc...)The first magazine cover is very masculine. Arnold is wearing a gray tight shirt, black gloves, and black sunglasses; he's flexing his arm and his muscles look huge. The colors in the background are red and orange, looking like colors of fire. The text used is white, black, and yellow. This is a Muscle & Fitness magazine, therefore the text on the front talks about gaining muscle, being in shape, work out plans, things of that nature.
The second magazine cover is for Esquire magazine, a very popular, high class, business magazine. The background color is a light blue, and Arnold is standing in the middle in a suit pointing to the audience, kind of looks like what Uncle Sam's "We Want You" pose. Arnold is wearing a black suit, with a red, white, and blue striped tie; he also has very thick silver jewelry on. The text is white, black, and maroon. There is also a picture of a woman in a bra in a little bubble on the right side of the magazine.
The second magazine cover is for Esquire magazine, a very popular, high class, business magazine. The background color is a light blue, and Arnold is standing in the middle in a suit pointing to the audience, kind of looks like what Uncle Sam's "We Want You" pose. Arnold is wearing a black suit, with a red, white, and blue striped tie; he also has very thick silver jewelry on. The text is white, black, and maroon. There is also a picture of a woman in a bra in a little bubble on the right side of the magazine.
2. How does he make you feel?
The Muscle and Fitness magazine cover makes me feel like I need to get buff and in shape, makes me feel inspired to get fit. The Esquire magazine doesn't interest me at all, therefore I probably wouldn't read it. It seems like it is all about business and politics and politics bore me, so this makes me feel no interested.
3. How do those "looks" influence how you feel? The Muscle & Fitness magazine makes me want to go lift, where as the Esquire magazine's look just seems boring.
3. What do you think about this person?Obviously the Arnold in the Muscle & Fitness cares about his appearance and he likes to be fit and look good in the body aspect. I feel like the Arnold in the Esquire magazine cares about business, money and being better than others. I feel like the Esquire Arnold thinks that he is number one and better than everyone else.
4. What lifestyles, values, points of view are represented or omitted?The lifestyle represented in the magazine Muscle & Fitness is obviously one that is revolved around being fit, gaining muscle, eating healthy; basically anything dealing with fitness. The lifestyle represented in the magazine Esquire definitely seems to be a first class lifestyle; one with a lot of money and politics. Basically always being in other people's businesses trying to be the "it man".
5. What are the differences between the two covers? What techniques are used to attract your attention? Pay attention to body language, clothing, camera angle, lighting, color, eye contact, etc...
There are many differences between the two magazines. The Muscle & Fitness magazine uses bright colors and very few words in the texts on the cover. There is no eye contact on this magazine cover because Arnold is wearing black sunglasses so you can't see any eyes. The camera angle taken of Arnold is from the side, emphasing the size of his muscles. The way his mouth is positioned makes him seem like he is about to kick some butt.
On the second magazine cover, Arnold is dressed in a very nice suit with some big clunky jewelry. The background is a light blue color, its very mellow. It is like Arnold is looking right at you with a big white smile on the cover and he is also pointing at the reader kind of like Uncle Sam's "I Want You" pose.
There are many differences between the two magazines. The Muscle & Fitness magazine uses bright colors and very few words in the texts on the cover. There is no eye contact on this magazine cover because Arnold is wearing black sunglasses so you can't see any eyes. The camera angle taken of Arnold is from the side, emphasing the size of his muscles. The way his mouth is positioned makes him seem like he is about to kick some butt.
On the second magazine cover, Arnold is dressed in a very nice suit with some big clunky jewelry. The background is a light blue color, its very mellow. It is like Arnold is looking right at you with a big white smile on the cover and he is also pointing at the reader kind of like Uncle Sam's "I Want You" pose.
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